Andrew Sullivan (who else?) links to this page about the antics of a group of guys who go to a set location and take their shirts off en masse. They targeted the New York Abercrombie and Fitch, which apparently has a shirtless male model at the door to greet entering patrons. A rather amusing stunt, I suppose, although the folks at Abercrombie and Fitch don't seem to have appreciated it.
I remember walking by that store in a local mall, and while it didn't have a shirtless male door-greeter, it was festooned with photos of male models. Even the shopping bags had pictures of male models on them.
Seriously, why would a straight guy ever shop at Abercrombie and Fitch? It's decorated like a gay teen's bedroom, and the last time I got one of their catalogs in the mail, I thought I'd accidentally been put on the mailing list of a gay porn magazine. I just don't get their marketing approach, but I guess it works.